PPC & Advertising
PPC Campaigns and Advertising
Pay per click campaigns are one of the most effective paid digital marketing methods
Increasing traffic to your website organically through search engine optimization techniques is a great way to start marketing your business, but it can be a slow process that takes a long time to show results. By running well-structured and effective pay per click (PPC) campaigns, as well as other advertising techniques, we can help put your website into optimal advertising slots and start building you a serious customer base right away.
Pay per click advertising
Pay per click campaigns are one of the most effective paid digital marketing methods to get your website noticed on search engines, and at Idea Marketing, we are experts at running intelligent strategies that will get you the most value for your money.
The premise of PPC is that in return for displaying your website in one of the search engine’s highly valuable sponsored advertising spots, you pay a small fee every time a visitor clicks on it. When we run your PPC campaign, we focus on ensuring that your ad is as high quality as possible, and that we are using it to target the right audiences.
PPC Campaign services include:
PPC Campaigns: The Process
Our quick and simple 4-step approach
We begin by sitting down with you and establishing your business needs and the goals we want to set for your campaign. We take a look at the quality of your website and any ongoing campaigns you may already have in order to set the course moving forward.
Once we have a plan in place, we set it in motion! We use AdWords to place bids on your keywords, create campaigns and groupings, and optimize your landing pages so that when users click on your ad, they arrive at a page which gives them exactly what they need.
During discovery, we conduct a lot of keyword research and competition analysis, as ad campaigns are all about who you’re up against. We also explore your budget further and establish where to allocate your funds and what price you should set your bids at. We want to make sure we are selecting the most valuable keywords and phrases for your website to ensure that your campaign sees as much success as possible.
Ad campaigns do not exist to be created and then left to work because they are all about experimentation and improvement. Your company, audience, and content will all evolve over time, as will your campaigns, and we see it as our job to ensure that the PPCs we run are working for you as best as they can. You will receive timely PPC reports so that you can keep up to date on your campaign’s progress exactly as it is happening, as we work to optimize your keywords list, update your landing pages, and organize your content in a way that works best for you.
There are of course many other ways to market your business, both on and offline. Social media marketing campaigns through platforms such as Instagram Promotions and Facebook Ads can offer excellent targeted exposure to your customer base, and we would love to discuss the social apps and mediums that make the most sense for your business. We offer a variety of graphic design services to create a consistent, cohesive, and engaging social media presence, as well as all your print marketing needs, such as business cards, flyers, and brochures.
When it comes to advertising, bidding high is not the only thing that matters.
We are passionate about growing our clients’ business and finding advertising solutions that work for them, no matter their budget. We love to work directly with our clients to figure out the best use of their campaign budgets, regardless of size – this always includes a free quote with every package. Contact us now to see how best we can advertise your website and get you the customer base you deserve!